Job Description: Social Media Manager
Position Overview:
Stay Country seeking a creative and strategic Social Media Manager to oversee and manage our social media presence across multiple platforms. The ideal candidate will be responsible for crafting unique, platform-specific content, growing engagement, and ensuring a cohesive brand voice while leveraging the strengths of each channel to maximize reach and impact.
Key Responsibilities:
- Content Strategy and Planning:
- Develop and implement a comprehensive social media strategy tailored to each platform, including Facebook, Instagram, X, TikTok, and emerging channels.
- Plan, create, and schedule a content calendar that aligns with the company’s marketing goals, product launches, and seasonal campaigns.
- Content Creation:
- Produce and curate engaging, fun, and unique content, including text, images, videos, and graphics, optimized for each social media platform.
- Collaborate with creative director to create visually compelling assets.
- Stay updated on trends, hashtags, and best practices to ensure content resonates with the target audience.
- Community Engagement:
- Monitor and respond to comments, messages, and mentions promptly to foster community engagement and build relationships with followers.
- Proactively engage with relevant online communities, influencers, and thought leaders to increase visibility and credibility.
- Analytics and Reporting:
- Track and analyze performance metrics, including engagement rates, follower growth, click-through rates, and conversions.
- Generate monthly reports to measure success and identify opportunities for improvement.
- Use insights to refine strategies and experiment with new content formats or approaches.
Qualifications:
- Proven experience as a Social Media Manager or with personal social media.
- Proficiency in using social media platforms and tools, including scheduling tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, platform-specific insights).
- Strong understanding of the unique characteristics of each platform and the ability to create tailored content.
- Exceptional written and verbal communication skills with an eye for detail and design.
- A passion for storytelling, creativity, and staying ahead of social media trends.
- Must be located in Nashville, TN area.
Preferred Qualifications:
- Experience in managing social media for brands in [specific industry, e.g., tech, fashion, lifestyle].
- Familiarity with SEO principles and content marketing strategies.
What We Offer:
- Competitive salary.
- Ability to work remote (but must be located in Nashville area).
- Opportunity to work with a dynamic and innovative team.
- Professional development and growth opportunities.
- A chance to make a significant impact on our brand’s digital presence.
Stay Country is a new brand with plans for rapid growth. This role is an opportunity to join our team early which can lead to unlimited growth opportunities within the company. If you are looking for a career filled with passion for country music and the outdoors, then Stay Country is the place for you.